B Brand. Balance. #34 Leica graphic design Released now into a different

Released now into a different context from its first appearance

Published in occasion of his first major solo exhibition in a Belgian museum

This is the manual of NASA’s corporate identity

Anne Anlin Cheng

A world-class art historian who has lectured and taught at major universities in the United States

B Brand. Balance. #34 Leica graphic design Released now into a differentFind more of the B Brand. Balance. series here. From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. moreLeicas century old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.