Sloft #7 2024 Communication Design Google began from the search

Google began from the search engine of the same name created in 1997 by the company’s two founders

I asked photographer/artist Marie Déhé to make the photographs because of her style: it shows warmth and softness

San Francisco

civilization—and even “man” himself

the forging of a direct and immediate visual language and the translation of the personal and political into universal experience

Sloft #7 2024 Communication Design Google began from the searchRationalizing the living space, thinking out every detail with a view to aesthetics and efficiency, in a word, doing better with less, is also a sustainable response to the challenges that urban life offers: rising prices, noise , congestion, pollution, stress With the aim of defining a more accessible, inclusive and green city. Sloft has therefore chosen to devote itself to compact surfaces. Long treated in a marginal way or as second best, they