Architecture Principe - Claude Parent, Paul Virilio branding and writers who frame these

and writers who frame these questions through a variety of practices and media

and firmly rooted in architectural theory

pleasure and more

Margaret Atwood

ice cream has become central in many branding and promotional strategies

Architecture Principe - Claude Parent, Paul Virilio branding and writers who frame theseAn exemplary synthesis of the research pursued by Claude Parent and Paul Virilio in the Architecture Principe group, with the oblique function, Saint Bernadette of Banlay (1966) experiments with a new rapport between man an his environment. Served by a series of texts and hitherto unpublished images, this book traces the history and impact of a 20th century masterpiece, which looms as a milestone in criticism of modernity