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the powerful billionaire CEO…and her powerfully sexy new boss
In How Israel Lost Richard Ben Cramer analyzes the four questions that have bedeviled Israel and Palestine for almost forty I
the benchmark of office humor
Ho Chi Minh was far from being a dictator the calibre of Tito
the Daniel Boone tales
What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising Condition:Very Good the powerful billionaire CEO…and herWhat Is Brand Equity, Anyway? is a must read for those involved with creating, planning and researching effective brands and advertising. Advertising and marketing academics or anyone interested in the field of advertising and brand strategy should add this book to their collection. What Is Brand Equity, Anyway? explores the way in which brands work, the factors that define the making of a strong brand and how brand strength can be measured and
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