New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility Condition:Good With contributions from Eugene Ellis

With contributions from Eugene Ellis

A beautifully written

Porter is a witty

The revolutionary study of how the place where we grew up shapes the way we think

Publication Date: 13 Jan 2003

New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility Condition:Good With contributions from Eugene EllisA damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a companys reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for todays information age. He describes a host of new and robust methods that will ensure a companys reputation