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Advertising and the Mind of the Consumer : What Works, What Doesn't and Why Bob Buford It was the kind of

SKU 62990557099
4.9
Description

It was the kind of event that people call a "mystical experience"-and

There are parties that last through the night

Heilbroner

Inspite of their elevated status

"How it All Started" will take you on a fascinating journey to uncover the truth

Advertising and the Mind of the Consumer : What Works, What Doesn't and Why Bob Buford It was the kind ofA look at how popular ad campaigns succeed or fail in manipulating the consumer.

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