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The Wide Lens : A New Strategy for Innovation Robin Sloan What can you do toHow can great companies do everything right identify real customer needs, deliver excellent innovations, beat their competitors to market and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring