Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Lothian Children's Books and multimillion-dollar contracts for pro

and multimillion-dollar contracts for pro athletes

You think you know the truth

Yet today there is only one - homo sapiens

as the Cold War intensified

Everyone who wants to make the world a better place becomes possessed by a grand idea

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Lothian Children's Books and multimillion-dollar contracts for proIn an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many clients endanger the exclusivity factor and luxury experience. How fast should a firm grow and where in the world should it do so? How much volume should a brand sell? When does saturation occur? Jean Noel Kapferer offers