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People Before Profit: The Inspiring Story of the Founder of Bob's Red Mill canning The winning team behind TheIn an era of corporate greed, Bob Moores philosophy of putting people before profit is a shining example of whats right about America. Instead of selling out to numerous bidders who would have made him a very wealthy man, the founder of Bobs Red Mill Natural Foods gave the $100 million company to his employees. Bob Moores gift on February 15, 2010 (his 81st birthday) gave hope to an American workforce rocked by a decade of CEOs behaving badly. The