Joico Blonde Life Violet Color Enhancing Masque 5.1 oz Violet leave-in • Helps repair and rebuild

• Helps repair and rebuild hair to increase elasticity and strength

New Volume Serum shields hair from heat while adding texture

Depending on the desired degree of lightening and consistency

coarse curls ultimate curl flexibility

Give hair lift

Joico Blonde Life Violet Color Enhancing Masque 5.1 oz Violet leave-in • Helps repair and rebuildJoico Blonde Life Violet Color Enhancing Masque deeply nourishes and maintains your blonde shades in a single application. It reduces brassiness and yellow tones for a cool blonde tone. Features & Benefits: Neutralizes unwanted warm tones for a cool, pearl blonde results Reduces breakage Conditions and hydrates hair How to use: 1. Apply to clean, damp hair (Blonde Life Violet Shampoo recommended). 2. Comb through evenly. 3. Leave on for 5 minutes. 4.