Endless Summer Blue Hoodie Size:XS Originally HIC began in 1972

Originally HIC began in 1972 as a store offering surfing accessories

was established when Dode Martin and Jim Nelson partnered with the shared goal of constructing dragsters and race cars for the swiftly growing sport

Today the sport of surfing and its cultural impact is felt all around the globe

During his 23 year career Elvis would craft music that would sell over 600 million albums

The Hula Girl Brand is a tribute to the lovely ladies of Hawaii whose uncompromised beauty and grace is recognized around the world

Endless Summer Blue Hoodie Size:XS Originally HIC began in 1972Academy award nominated director, Bruce Brown spent two years chasing summer around the world and capturing footage that set the standard for all future surf films. Surfers Michael Hynson and Robert August were lucky enough to get to search for the perfect wave off the coasts of Africa, Australia, New Zealand, Tahiti and Hawai'i. Screened to audiences in Southern California in 1964, and distributed world wide in 1966, The Endless Summer would go onto